Graphic Designer

Overview

A graphic designer creates and designs graphical marketing content and media using computer software.

What responsibilities will I have?

• Develop creative concepts for business marketing needs, externally or internally
• Work through various media forms producing promotional materials: print, video, social media, presentations, ads, blogs, newsletters, etc.
• Knowledge of various design software tools
• Work with communications/marketing team to execute outlined marketing strategies
• Keep abreast of changes, rules, regulations as related to various content and platforms
• Develop new creative assets for print following established brand guidelines
• Develop marketing campaign concepts and deliver through multi-channel execution (print and digital)
• Create digital assets for website the and mobile sites
• Support design needs of various departments as assigned
• Ensure all brand standards are adhered to
• Package and label design
• Create and maintain technical labels/instructions for all products
• Maintain print collateral library and requests (orders for sales staff and distribution)
• Manage all company merchandise design, ordering and vendor relations

What education and training is required?

A graphic designer should obtain an associate’s or bachelor’s degree in graphic design, digital marketing, or other related field.

To pursue a career as a graphic designer:

The following high school courses are recommended:  agricultural education, English, mathematics, art and computer courses.

Where can I work?

Graphic designers can work independently or may work for companies/organizations as well as marketing agencies.

Future Job Market / Outlook

The future outlook for a graphic designer will be great over the next five years.

Suggested Professional Organizations and Associations

• National Agri-Marketing Association
• American Institute of Graphic Art (AIGA)
• Graphic Artist Guild
• Society of Illustrators, Artists and Designers