A market research analyst is responsible for collecting, analyzing, and presenting data regarding how consumers perceive products and market trends in the industry. Job responsibilities of a market research analyst include collecting data about consumers such as demographics, needs, and buying habits, analyzing the data for possible trends to capitalize on, preparing reports about the data, forecasting market trends, making recommendations to management based on trends found, measuring the effectiveness of the organization's current marketing and sales strategies, and conducting other research for the company.
A bachelor's degree in economics, marketing, market research or a related field is required to be a market research analyst. Helpful job skills include ability to think critically, attention to detail, strong communication skills (both verbal and written), strong analytical skills, ability to manage time wisely, active listening, and the ability to learn on the job. The future job market outlook for a market research analyst is very strong and increasing.
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